web hit counter www.elmayorportaldegerencia.com - Definiciones de CRM (Inglés)
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CRM  Definitions

Customer Relationship Management (CRM): Linking back-office and front-office functions with all of a company's touch points (for example, call centers, the corporate Web site) with the customer. Can refer to either a business strategy or software tools.

Enterprise Relationship Management (ERM): Extends CRM to include other relationships, such as those with business partners and suppliers.

Sales-Force Automation (SFA): Software that automates mundane tasks such as tracking customer contacts and forecasting. The goal is to free up the sales force to concentrate more on selling.

One-to-One Marketing: Marketing that effectively targets individual customers with customized products and services.

L. Fickel

El retorno de la inversión en entrenamiento ejecutivo de equipos gerenciales es exponencial y en minutos. Norman Vincent Peale.
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